News Releases

RWD Technologies and BPT Partners Align Forces to Revolutionize Return on Investment in the CRM Industry

Baltimore, MD - October 6, 2005

RWD Technologies, Inc. (RWD), a company that develops, implements, and supports products and services in the areas of training, consulting, and organizational performance, and BPT Partners, LLC, a leading customer relationship management (CRM) training and research company, announced today a strategic alliance expected to offer a number of unique services in the CRM industry, including expertise that will give companies a more successful capability to achieve their return on investment (ROI) as well as the means and tools to identify and deliver it..

"This unique alliance is not just a combination of professional resources, but a way to link technology to human performance, which draws on the best expertise the industry has to offer for both," said Mike Bray, President of RWD's Enterprise Learning Solutions Group.

The lack of ROI is still a key CRM problem even as the industry continues to mature. In 2003, Gartner Group published a report stating that 75 percent of all CRM initiatives that failed to clearly identify ROI drivers will fail overall. This year, a Forrester Research report indicated that CRM spending will top $13 billion in 2005, and yet still less than half of all purchasers of CRM were fully satisfied that their CRM systems achieved the business benefits they had expected.

"Achieving positive ROI for CRM initiatives has often been a difficult task," said Bruce Culbert, co-founder and executive director of BPT Partners. "With the BPT-RWD alliance, we can provide the tools, education and research necessary for executives and CRM leaders to realize bottom line results from their CRM investments."

The solution to the ROI problem is only one of the unique offerings that the BPT-RWD alliance can provide. RWD focuses on improving the human performance side of CRM, while BPT represents the cutting edge thought leadership and intellectual property that supports what BPT founding partner and author of the best selling "CRM at the Speed of Light," Paul Greenberg, calls "the whole-brained approach" to CRM.

"This is the just the beginning for this alliance," said Greenberg. "Over time together, BPT Partners and RWD Technologies expect to provide the innovative tools, ideas and best practices that will enable CRM practitioners and executives to be highly effective."

About BPT Partners, LLC

BPT Partners is a leading provider of CRM training, education and research. With offices in Atlanta, Dallas, and Washington, D.C., and partnerships that span the globe, BPT Partners can provide full-service CRM training from executive education on CRM strategy to "Best Practices" training in the areas of sales, marketing and customer support. BPT Partners provides CRM training in both the cutting edge and the classic strategies processes that made CRM one of the most successful business approaches in decades. BPT's trainers and subject matter experts are notable professionals who have won awards for their industry leading thinking and practices. For more information, visit the BPT web site at www.bptpartners.com.

About RWD Technologies, Inc.

RWD Technologies is a professional services organization composed of three operational divisions: Enterprise Learning Solutions provides support services to organizations that utilize SAP, PeopleSoft, and Oracle systems and has developed software products to train end users of these systems; Applied Technology Solutions integrates enterprise-class software systems, develops custom applications for pharmaceutical and other regulated industries, and provides global blended eLearning solutions; and Performance Solutions engages in lean consulting and vehicle launch support services to the automotive industry and reliability improvement to the railroad industry, and human performance improvement services to the petroleum and chemical industries. Headquartered in Baltimore, Maryland with offices in the United States, Canada, United Kingdom, France, Germany, Japan and Australia, RWD serves major multinational corporations throughout the world. Additional information at www.rwd.com)

Press Contact:

Jason Maloni
Black Arrow Media Strategies
202.256.9053
jason (email)

RWD Contact

Keith Dalton
RWD Technologies
410.869.1000
kdalton (email)

RWD Technologies Inc., RWD Technologies, and RWD are registered trademarks of RWD Technologies, Inc. in the United States and several other countries. All other products and names are or may be trademarks or registered trademarks of their respective owners.